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Designing service pages on the site In this article, I want to share my recommendations for the design of service pages on commercial sites. For the most part, it will be about online stores. Personally, I am convinced that success lies in the details. And when a new client comes to us for a comprehensive promotion, I always recommend working out absolutely all the moments on the site that, one way or another, can positively affect the user experience. This approach helps to increase the chances of converting a simple visitor into a client of the company. And for this, it is necessary not only to think over and optimize the main landing pages, but also to work out the content of the service tabs.

Service sections of the site include: About company; Payment and delivery; Warranty terms and returns; Partners, Wholesalers, Cooperation; Reviews about the company; Contacts. 1. About us Lebanon Phone Number List page Very often, both business owners and SEO specialists leading the project do not pay due attention to the design of this page. As a result, we get the following picture: Example 1 servisnye-stranitsy There is no essential information about the company, its mission and goals, team, partners, etc. Instead, we see a few offers with standard phrases about a wide range, great prices, and great service. Such texts and the general appearance of the page cannot in any way positively affect the level of trust in the company.

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Example 2 O-nas In this example, the text itself is already larger than in the previous one, and its content is better, but in this form it is very difficult to read. There is a problem with the design - there is no structure, a lot of unnecessary accents. I recommend breaking up the text into logical parts with subheadings, adding lists (for example, listing benefits), diluting the content with images (photos of the facade of a building or the interior of a room if there is an offline store or showroom). Many may say: “Who reads all these texts? Who needs it? The main thing is that the site is convenient, the prices are good and the assortment is wide!”. But experience shows that it is better to take the time to work through every page on the site in order to use every opportunity to help the user make a positive purchase decision.