By bitheerani380 - Sat Dec 03, 2022 4:15 am
- Sat Dec 03, 2022 4:15 am
#787861
In the book How to create products that sell themselves? Wes Bush mentions an integration strategy he used to help brands make millions without spending a penny more on Marketing. It's called the Bowling Alley Framework , which aims to create barriers for those users who stray or abandon the product, putting them back in the right direction. To visualize strategy, just think of a bowling alley. The ball is the user, the track is the path that users must follow to reach the expected result (the pins). bowling alley framework representation The 3 steps of the Bowling Alley Framework To master the Bowling Alley Framework you need to do.
Develop a straight line to customer success; Create barriers so that your client does not leave the straight line; Build integration flows. This tool aims to remove the pain and friction from the user experience of achieving your valuable goal in your product. To do this, you must know your users' intent when using your product, so you can help them experience the value of Job Function Email Database your product as quickly as possible. 1. Develop a straight line to your customer's success Map the way, as about 30% of the steps required for user onboarding are useless . There are fields and forms that you don't need to present to users. Novice users don't need to complete steps right away. Reduce the number of steps as much as possible. Label each step of the customer experience green , yellow , or red.
Green is absolutely necessary Yellow is for advanced features that can be introduced later; Red can be removed completely. Eliminating the red ones and postponing the yellow ones can get your client closer to the bottom line. Create a path of green lights for your user. You will be creating shortcuts for your user to experience the desired result of your product. 2. Create barriers so your client doesn't leave the straight line Below are some barriers that you can create for your customer to stay in the straight line of your product: welcome messages; Product tour; progress bars; Verification list; Interaction tips; Empty states. welcome message Receive your guests. Talk about how the product was created and its value proposition. Invite your users, reaffirm why your product exists , and increase customer motivation when using your tool.
Develop a straight line to customer success; Create barriers so that your client does not leave the straight line; Build integration flows. This tool aims to remove the pain and friction from the user experience of achieving your valuable goal in your product. To do this, you must know your users' intent when using your product, so you can help them experience the value of Job Function Email Database your product as quickly as possible. 1. Develop a straight line to your customer's success Map the way, as about 30% of the steps required for user onboarding are useless . There are fields and forms that you don't need to present to users. Novice users don't need to complete steps right away. Reduce the number of steps as much as possible. Label each step of the customer experience green , yellow , or red.
Green is absolutely necessary Yellow is for advanced features that can be introduced later; Red can be removed completely. Eliminating the red ones and postponing the yellow ones can get your client closer to the bottom line. Create a path of green lights for your user. You will be creating shortcuts for your user to experience the desired result of your product. 2. Create barriers so your client doesn't leave the straight line Below are some barriers that you can create for your customer to stay in the straight line of your product: welcome messages; Product tour; progress bars; Verification list; Interaction tips; Empty states. welcome message Receive your guests. Talk about how the product was created and its value proposition. Invite your users, reaffirm why your product exists , and increase customer motivation when using your tool.
