[Aristto]

Artificial intelligence (AI) is one of the most innovative and relevant trends in digital marketing. Its application makes it possible to improve the efficiency and effectiveness of marketing strategies, especially when combined with other tools that have already proven their value, such as SEO, content marketing, user experience and email marketing. This last tool is key to attract and retain customers, but with the support of AI, a higher level of personalization and adaptation to the needs of each customer can be achieved, creating more attractive and satisfactory campaigns.