[Aristto]

One way to improve the performance of your email marketing campaigns is to plan them carefully, performing A/B tests before sending them to optimize results. The objectives should be specific and measurable; the audience should be segmented according to their attributes, preferences or needs in order to send messages tailored to their interests. A good email marketing campaign offers benefits, news or solutions that capture the customer's interest. It is necessary to use an attractive and creative subject line and the theme of the message should allow the user to identify the brand quickly.