[Aristto]

Artificial intelligence (AI) and tools like Mailrelay will revolutionise email marketing in 2024. With AI, it will be possible to segment contacts more accurately and efficiently, based on their characteristics, behaviours and interests. Thus, it will be possible to send more personalised and relevant messages, which will increase open rates, engagement and conversions. In addition, AI will facilitate real-time data collection and analysis, allowing email marketing strategies to be tailored to the preferences and needs of consumers. Finally, AI will also make it possible to automate the sending of emails, optimising the timing and frequency of each campaign. All of this will make email marketing more effective and profitable in 2024.