- Mon Nov 14, 2022 6:24 am
#787643
You open your email inbox every morning and you probably find a handful of inbound marketing emails . Some of them you don't even remember signing up for, you don't want and don't intend to read. Depending on your mood or schedule for the day, these emails can be instantly deleted, marked as spam, or responded to with a snarky note. Now, have you thought that your company's inbound marketing emails could have the same destination? This can put your strategy – and your annual goals – in jeopardy. So check out the following 10 reasons why your company's emails may not be getting the expected results.
Your email subject is bland or too vague since it's the first thing recipients see, the subject could be the difference between clicking open or "mark as spam" before it's even opened. Then make Phone Number List sure it: grabs readers' attention supports the message, gives readers a reason to open the email, creates a sense of urgency. This means that approaches like “open now” are likely to be less effective than something like “only 2 days to go until …”. Avoid using capslock and lots of exclamation points!!! – these two details can kill the credibility of your message in less than a second.
Inbound marketing emails are not personal people are more likely to read your email if they feel like they're reading something written by a real person and not a robot. So guarantee the “warmth” of the messages: ask questions, use “you” and address the recipients by name already in the greeting. If the mailing also offers the name of the company where the recipient works, it may be interesting to include this information as well. Your messages don't give confidence make sure the sender name recipients see in your emails is someone they would trust. Our tip is to always use the contact that is (or looks like) that of a real person.
Your email subject is bland or too vague since it's the first thing recipients see, the subject could be the difference between clicking open or "mark as spam" before it's even opened. Then make Phone Number List sure it: grabs readers' attention supports the message, gives readers a reason to open the email, creates a sense of urgency. This means that approaches like “open now” are likely to be less effective than something like “only 2 days to go until …”. Avoid using capslock and lots of exclamation points!!! – these two details can kill the credibility of your message in less than a second.
Inbound marketing emails are not personal people are more likely to read your email if they feel like they're reading something written by a real person and not a robot. So guarantee the “warmth” of the messages: ask questions, use “you” and address the recipients by name already in the greeting. If the mailing also offers the name of the company where the recipient works, it may be interesting to include this information as well. Your messages don't give confidence make sure the sender name recipients see in your emails is someone they would trust. Our tip is to always use the contact that is (or looks like) that of a real person.
