[Aristto]

Marketing automation is a strategy that offers benefits for companies that apply it. Using advanced software, companies can automate repetitive tasks and personalize communication on a large scale, allowing marketing teams to focus on creativity and strategy. It aims to improve the efficiency and effectiveness of marketing strategies by enabling the automation of email marketing campaigns with welcome messages to new subscribers; it offers greater efficiency and time savings, automatic lead nurturing through the sales funnel, campaign personalization, multichannel campaign management and other advantages that allow campaigns to be more effective and profitable. Marketing automation is an essential component for companies looking to stay competitive in today's dynamic marketplace.