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Email marketing is a powerful digital strategy that allows businesses and organisations to communicate directly with their audience. Newsletters are a key component of this strategy, providing an effective way to keep subscribers informed about news, updates and promotions. Creating an effective newsletter involves more than just engaging content; it also requires a reliable platform that facilitates subscriber management, message personalisation and performance analysis. Tools like Mailrelay offer these capabilities, along with affordable options such as free accounts, making them a valuable option for businesses of all sizes looking to improve their reach and engagement with customers.