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By shatikhatun501
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The role of Marketing is to attract the customer, and even with the development of technology and the change in customer behavior, marketing strategies must be kept in mind. Marketing must be worked using all the resources available by the company, whether paid or free. The entrepreneur first needs to define the niche market that his company wants to operate in, in order to focus on marketing aimed at his persona. To facilitate this management, it is possible to use tools that will facilitate this process. The main objectives of marketing are to promote the company, promote products/services, create a relationship between the brand and the market, boost sales and communicate with customers.

Marketing activities should be divided into offline and online . With the modified market, it is necessary to carry out its complementary actions to optimize the results of the campaigns. Click here and understand a little more about how the digital market works. Offline marketing actions press service The function Email Database of the press office is to create a relationship with the communicators who influence and disseminate . Send press releases to report something about the company, for example a social action. They are means for the company to gain notoriety without paying directly to publish (Radio, TV or Newspapers) the news. flyers Flyers are still widely used by some segments, mainly for retailers, as the consumer is attracted by promotions . Leafleting has a lower cost than broadcasting on TV and Radio networks.

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Plates Signs are ways to get customers' attention. There are external plaques, which indicate the location of the company, which are widely used on the facade. Other signs are used internally for product location or specific marketing actions. billboard Billboards are often seen on busy streets/avenues. They serve to attract the eyes of people walking down the street. Screens are currently used to create more interaction with users. Ads in newspapers/magazines Do people still read newspapers and magazines? The answer is yes, but it has been decreasing a lot. Communication vehicles have noticed these changes and are linking print with digital. Making targeted ads are interesting to attract the right audience for your business. folders Folders are used to present the company and products services.