- Tue Dec 20, 2022 1:14 am
#787878
According to a study released by Emarketer an authority in digital marketing, media and e-commerce, which offers internet market research, statistics and analysis, Brazil still holds one of the worst positions in terms of e-deliverability rates. mails. 20120224173837While the French deliver 92% of inbox messages , followed by Australians and Italians with approximately 91% and the British, Germans and North Americans with around 80%, we Brazilians manage to make only 65% of campaigns reach the inbox user input. We are ahead only of China, admittedly one of the countries with the worst anti-spam policies in the world they only deliver 19% of messages.
Flashlight The factors that can ruin your delivery rate, consolidating a low return on your campaign, in addition to compromising your brand's reputation, revolve a lot around the practice of spam . As long as good practices are not the starting point, the greater the chances of deliverability being compromised. However, the occasions will increase when the recipient WhatsApp Number List will not recognize the sender who would like to communicate with him in a meaningful way. The poor result is due to numerous factors. In addition to Spam, we can also mention the weak construction of message content, poor infrastructure, and the still unsophisticated culture in the segmentation of messages.
Regarding infrastructure the biggest barrier for Brazilian servers is the inclusion in block lists (blacklists ) worldwide. Not even the basic settings, which would help to increase the delivery rate, such as SPF (authorization for third parties to send e-mail with a certain domain) and DKIM (resource that guarantees the legitimacy of the sender, used to fight phishing ) are being used correctly by many of the email marketing senders. But still, the main cause of the large volume of e-mail marketing classified as spam turns out to be indiscriminate sending. We suffer from a quantitative mindset, which believes that the greater the number of emails sent, the greater the chances of impacting users.
Flashlight The factors that can ruin your delivery rate, consolidating a low return on your campaign, in addition to compromising your brand's reputation, revolve a lot around the practice of spam . As long as good practices are not the starting point, the greater the chances of deliverability being compromised. However, the occasions will increase when the recipient WhatsApp Number List will not recognize the sender who would like to communicate with him in a meaningful way. The poor result is due to numerous factors. In addition to Spam, we can also mention the weak construction of message content, poor infrastructure, and the still unsophisticated culture in the segmentation of messages.
Regarding infrastructure the biggest barrier for Brazilian servers is the inclusion in block lists (blacklists ) worldwide. Not even the basic settings, which would help to increase the delivery rate, such as SPF (authorization for third parties to send e-mail with a certain domain) and DKIM (resource that guarantees the legitimacy of the sender, used to fight phishing ) are being used correctly by many of the email marketing senders. But still, the main cause of the large volume of e-mail marketing classified as spam turns out to be indiscriminate sending. We suffer from a quantitative mindset, which believes that the greater the number of emails sent, the greater the chances of impacting users.
