- Sat Nov 12, 2022 11:13 pm
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Personalization has become a key issue in recent years in any marketing strategy. Personalized video is an effective tool to boost your marketing actions. Discover the 6 reasons to send personalized videos to your customers to boost the performance of your marketing strategy. Two-thirds of consumers say they are ready to buy from a brand that personalizes its customer experience. (source Kiss the Bride ). Thus, personalization has become a key issue in recent years in any marketing strategy. Thanks to new technologies and the data collected, many tools offer to personalize your marketing content according to the needs of your customers and their interests.
Among these tools video is a format that has exploded on social networks. Cisco, a world leader in digital transformation, estimates that video will represent 82% of web traffic by the end of 2021 compared to 70% in 2015. Video is therefore an excellent format to take into account in your content personalization strategy. It is therefore quite B2B Email List possible to combine personalization and video! Here are 6 reasons to incorporate personalized video into your strategy. 1. Integrate personalized video into your strategy to give your customers a unique experience. Faced with increasingly demanding, volatile and impatient customers, it is difficult to capture their attention.
Thanks to the data collected from your customers and prospects, create personalized videos, in order to send them the right message at the right time and in the right place. Integrating a solution for sending personalized videos into your marketing strategy will allow you to: Stand out from your competitors by offering unique content. Significantly increase their commitment. Create and maintain a lasting relationship with your customers and prospects. 2. Integrate personalized video into your marketing strategy to get a higher engagement rate Personalized video dramatically increases engagement with your customers and prospects because it speaks directly to them based on their unique needs . It will therefore be more impactful than other types of formats.
Among these tools video is a format that has exploded on social networks. Cisco, a world leader in digital transformation, estimates that video will represent 82% of web traffic by the end of 2021 compared to 70% in 2015. Video is therefore an excellent format to take into account in your content personalization strategy. It is therefore quite B2B Email List possible to combine personalization and video! Here are 6 reasons to incorporate personalized video into your strategy. 1. Integrate personalized video into your strategy to give your customers a unique experience. Faced with increasingly demanding, volatile and impatient customers, it is difficult to capture their attention.
Thanks to the data collected from your customers and prospects, create personalized videos, in order to send them the right message at the right time and in the right place. Integrating a solution for sending personalized videos into your marketing strategy will allow you to: Stand out from your competitors by offering unique content. Significantly increase their commitment. Create and maintain a lasting relationship with your customers and prospects. 2. Integrate personalized video into your marketing strategy to get a higher engagement rate Personalized video dramatically increases engagement with your customers and prospects because it speaks directly to them based on their unique needs . It will therefore be more impactful than other types of formats.
