- Thu Jan 19, 2023 3:24 am
#787922
The choice between Inbound Marketing and Outbound Marketing is a controversial subject when it comes to Digital Marketing for Engineering Companies and Engineering companies in general. We remind you that in the Inbound approach , the customer makes the first contact with your brand and in the Outbound approach , someone from your company makes the first contact with the potential customer. See more about the difference between Inbound and Outbound in the video below: Understand the difference between Inbound and Outbound In fact the two approaches can be used together.
Check our Course B2B Consultative Selling Process Target audience for your Digital Marketing Strategy Engineers are generally more direct in the conversation and therefore we can say that an Outbound Marketing approach ends up being more assertive, at least in the initial prospecting phase, to open doors. Inbound can then be utilized for relationship purposes once contact with the lead has been established. When defining a Digital Marketing executive list Strategy for Engineers, we need to understand that in the engineering segment, considering the average ticket , there is hardly an impulse purchase. That is why a relationship is essential before submitting a proposal. To create a more effective approach with your lead , you need to direct the communication towards their problems that your solution solves (what we call the “ hero's statement.
This will help you establish better engagement, take your lead further down the Sales Funnel and finally make them a customer. This approach will help create historical lead generation and sales data and thus a predictable customer acquisition process . CRM in Digital Marketing for Engineers Watch the full video on Digital Marketing for Engineering companies Whatever the segment of a company, if it is B2B (Business to Business) , having a structured CRM is essential. When it comes to B2C (Business to Consumer) companies , it's still a necessity, but used a little differently. For B2C , you can move quickly to automation. The smaller the average ticket of your products and the larger the niche market you can reach, the greater the potential reach of your audience and therefore the more necessary a digital marketing automation strategy.
Check our Course B2B Consultative Selling Process Target audience for your Digital Marketing Strategy Engineers are generally more direct in the conversation and therefore we can say that an Outbound Marketing approach ends up being more assertive, at least in the initial prospecting phase, to open doors. Inbound can then be utilized for relationship purposes once contact with the lead has been established. When defining a Digital Marketing executive list Strategy for Engineers, we need to understand that in the engineering segment, considering the average ticket , there is hardly an impulse purchase. That is why a relationship is essential before submitting a proposal. To create a more effective approach with your lead , you need to direct the communication towards their problems that your solution solves (what we call the “ hero's statement.
This will help you establish better engagement, take your lead further down the Sales Funnel and finally make them a customer. This approach will help create historical lead generation and sales data and thus a predictable customer acquisition process . CRM in Digital Marketing for Engineers Watch the full video on Digital Marketing for Engineering companies Whatever the segment of a company, if it is B2B (Business to Business) , having a structured CRM is essential. When it comes to B2C (Business to Consumer) companies , it's still a necessity, but used a little differently. For B2C , you can move quickly to automation. The smaller the average ticket of your products and the larger the niche market you can reach, the greater the potential reach of your audience and therefore the more necessary a digital marketing automation strategy.
