- Tue Dec 13, 2022 2:20 am
#787868
Customer loyalty is one of the main goals of any company. After all in general it is much easier and cheaper to sell to repeat customers than to new buyers. With this objective in mind, loyalty programs are one of the most effective strategies to generate long-term value for the public, encourage repurchases and also attract new customers. A survey by the Brazilian Association of Companies in the Loyalty Market (ABEMF) concluded that 65% of consumers prefer to shop at establishments that offer loyalty programs . Do you want to know the different models you can adopt in your business and how to set up a successful loyalty program? So let's get to the content! What is a loyalty program.
Loyalty program is a system that rewards consumers who make recurring purchases from a particular company. The advantages offered can be exclusive discounts, products, gifts or special treatment, for example. The purpose of this strategy is to develop a lasting relationship with the customer , building loyalty to the brand Phone Number List and increasing business revenue. A classic example is restaurant loyalty cards. With each meal taken at the establishment, the customer's card is stamped and, when completing a certain number of appointments, he receives a benefit, such as a free meal at the location. However, this strategy can be used by different enterprises, such as physical and virtual stores, airlines and credit card companies. How do loyalty programs work.
In general loyalty programs are based on offering exclusive and attractive benefits to customers who are loyal to the brand, in proportion to the frequency of purchases made. However, there are different operating models for this reward system, depending on the target audience and the business niche market . Meet the main ones! scoring system The scoring model is the most used by companies, especially stores that want to encourage short-term purchases. In practice, customers accumulate points according to the number or value of purchases made and, when reaching a certain score, they can exchange it for some reward — be it products, discounts or other advantages. Depending on the program, there may be an expiration date for the person to redeem their benefits, and if the deadline is exceeded, they may lose the acquired points. loyalty levels.
Loyalty program is a system that rewards consumers who make recurring purchases from a particular company. The advantages offered can be exclusive discounts, products, gifts or special treatment, for example. The purpose of this strategy is to develop a lasting relationship with the customer , building loyalty to the brand Phone Number List and increasing business revenue. A classic example is restaurant loyalty cards. With each meal taken at the establishment, the customer's card is stamped and, when completing a certain number of appointments, he receives a benefit, such as a free meal at the location. However, this strategy can be used by different enterprises, such as physical and virtual stores, airlines and credit card companies. How do loyalty programs work.
In general loyalty programs are based on offering exclusive and attractive benefits to customers who are loyal to the brand, in proportion to the frequency of purchases made. However, there are different operating models for this reward system, depending on the target audience and the business niche market . Meet the main ones! scoring system The scoring model is the most used by companies, especially stores that want to encourage short-term purchases. In practice, customers accumulate points according to the number or value of purchases made and, when reaching a certain score, they can exchange it for some reward — be it products, discounts or other advantages. Depending on the program, there may be an expiration date for the person to redeem their benefits, and if the deadline is exceeded, they may lose the acquired points. loyalty levels.
